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HotFlash 4.02 - Ch-ch-ch-ch-changes

HotFlash 4.02
for the week of 20 December 1996
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Hello and welcome to HotFlash, the weekly newsletter of events and
information for HotWired and WIRED magazine.


Ch-ch-ch-ch-changes
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As the old year gives way to the new, the traditional media prepare a
similar transition. Knight-Ridder is seeking someone to play multimedia
guru to the 31 daily papers they've brought online - with a salary in
"the low six figures." We've also found open positions at Gay Men's
Health Crisis and House of Blues. In Dream Jobs, made possible by
Dockers Khakis (tm).

     http://www.dreamjobs.com/


Nostradamus missed his deadline again, so Webmonkey's Jeff Veen has
generously stepped in, offering predictions for the coming year on
everything from browser wars to push-me-pull-you media. And there's a
holiday bonus: Luke Knowland leads us through an illustrated RealAudio
rendition of "The Night Before Christmas." In Webmonkey, a service
station for the wired world.

     http://www.webmonkey.com/


'Tis the season to be bummed - at least for some. Spending money you
don't have and celebrating with people you can't stand can put a crimp
in your good time - but Dr. Weil's suggestions for dealing with
depression may cheer up your holidays. He also has answers this week on
antioxidant cocktails, carpal tunnel syndrome, and echinacea. And for
fast answers, tap into the Doc Weil Database.

     http://www.drweil.com/


Creamier and more powerful than egg nog, served in a toasty glass, with
this drink we rethink the holiday admonition: "Be good." The Tom and
Jerry, in Cocktail.

     http://www.cocktailtime.com/


Ned Brainard finds a case study in bad management to frighten budding
MBAs. The NetGuide saga, in Monday's Flux.

     http://www.packet.com/packet/flux/


Michael Schrage reports that corporate giants like Cisco and FedEx are
using the Web as a vehicle to sell their savvy, extending their "process
competencies" into the digisphere - and tells what their move beyond the
publishing paradigm implies for competition on the Web. Check out
Schrage on markets, Leonard on culture, and McChesney's HotSeat, in this
week's Packet, made possible by Oldsmobile.

     http://www.packet.com/


>From the panic over the Millennium Bug to the latest twist in Apple's OS
drama, Wired News keeps you on top of events, bringing you original
reports throughout the day chronicling the ways the digital world is
changing business, politics, and culture. It's what you need to know.
Come check it out.

     http://www.wired.com/


Where are the barbs of yesteryear? They're in this week's Netizen, as we
revisit the fierce jabs, high drama, and incisive commentary of the 1996
campaign.

     http://www.netizen.com/


Everybody claims to hate spam - but they seem to have trouble deciding
what it is and what should be about it. This week James Love and Scott
Hazen Mueller continue their debate over junk email, in Brain Tennis.

     http://www.hotwired.com/braintennis/


Maybe it's the crust that frightens people. Maybe they're just scared to
mix it up with the likes of Betty Crocker. Well, now they can take
heart: This week Fillet makes making apple pie easy. In Test Patterns -
also featuring KHOT, MiniMind, and the insanely great Beta Lounge.

     http://www.testpatterns.com/


Our study of advertising effectiveness on HotWired has been the object
of some discussion, and we've had many requests for the text. Curious?
See for yourself.

     http://www.hotwired.com/brandstudy/


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Forget Your Password?
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We know, we know. You have 18 slightly different usernames and
passwords, and you just can't keep track. Don't let an eight-digit
password keep you from posting to Threads, chatting, tuning up your
browser, or changing your preferences. If you've forgotten yours, all
you have to do is reply to this message, change the subject line to read
PASSWORD (that's important), and include a one-sentence note with your
name, email address, and membername (if you remember it).

Or you can call our toll-free support services number: (888) 276 8777.
Please have your email address ready.


Visualize Liking Your Job
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Jobs at HotWired, WIRED, HardWired, or Wired Online? Point your Web
browser to:

     http://www.hotwired.com/jobs/


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HotFlash now boasts 136,683 subscribers. If this is your first issue,
welcome! There are now 502,381 members of the HotWired community.

On the Web, the address for HotWired is: http://www.hotwired.com/

Subscribe to WIRED magazine today!

     http://www.hotwired.com/wired/offer

To receive the HotWired Frequently Asked Questions (FAQ) list, which
includes a complete list of HotWired contact information, send a message
to: hotfaq@hotwired.com

To receive the WIRED FAQ list, which includes a complete list of WIRED
departmental email addresses, send a message to: info@wired.com

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